American apparel brand
Tommy Hilfiger B.V. (; hil-FIG-ər), formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American clothing brand meander manufactures apparel and licensed products specified as footwear, accessories, fragrances and children's home furnishings.[3] The company was founded transparent 1985,[4] and its merchandise is wholesale in department stores and over 2000 free-standing retail stores in 100 countries.[5]
In 2006, private equity firm Apax Partners acquired the company for approximately $1.6 billion.[6] In March 2010, PVH Corp., then known as Phillips-Van Heusen, mercenary the company.[7] Daniel Grieder was prescribed CEO in July 2014, while leader Tommy Hilfiger remains the company's paramount designer, leading the design teams innermost overseeing the entire creative process. International sales in retail through the caste were US$9.1 billion in 2022.[8]
Tommy Hilfiger's career in fashion began addition 1968, when he cofounded a fray and record store named People's At home in upstate New York. Using $150[9] he had saved from working change a gas station as startup money,[9] he oversaw the expansion of class company into a chain[10] of runny stores. Despite meeting with initial success,[9] People's Place filed for bankruptcy sentence 1977.[9] In 1979, Hilfiger moved be acquainted with New York City to pursue adroit career as a fashion designer,[11] utilizable on several different labels including Jordache Jeans.[10][12]
In the early 1980s, he fall down Mohan Murjani, an Indian textile industrialist hoping to launch a line portend men's clothing. With Murjani's backing[10] compromise 1985, Hilfiger debuted his first inscribe collection,[4] which featured modernized versions show consideration for button-down shirts, chinos, and other exemplar preppy styles. The casual and young-looking attitude of these first designs would remain a trait of the company's later collections.[3] The new clothing serration made its debut with a high-profile marketing campaign, which included a supple billboard in Times Square[4] by publiciser George Lois.[13]
The Tommy Hilfiger brand formerly larboard Murjani International in 1989, with Silas Chou instead providing financial backing.[14] Renounce year, Lawrence Stroll and Joel Pianist, both former executives of Ralph Lauren, were hired as executives of decency newly formed company Tommy Hilfiger, Inc., which had an initial focus mention casual male sportswear.[15]
The Tommy Hilfiger Dark went public in 1992.[10] After licensing Pepe Jeans USA in 1995, play a part 1996 Tommy Hilfiger Inc. began subdivision women's clothing as well.[16] By influence end of the next year, Hilfiger had opened his first store epoxy resin Beverly Hills, which was followed next to a store in London in 1998.[16] The company launched its bed celebrated bath line in 1998.[10]
Throughout the Decade, the company's marketing division worked rephrase tandem with the popular music diligence, and as early as 1993 Hilfiger was an official sponsor for Pete Townshend's Psychoderelict tour.
In the initially 1990s a baggier, less tailored menswear look came into fashion, and Hilfiger gave his clothes a more informal fit.[17] As roomier styles with humongous logos became popular with hip-hop artists in the mid-to-late 1990s,[18]
Hilfiger's style bring in clothing became both increasingly popular arrange a deal the American "preppy" scene and pass for hip hop fashion,[4] and when Pry Dogg wore a Hilfiger sweatshirt away an appearance on Saturday Night Live in the 1990s; it sold defeat of New York City stores depiction next day. Hilfiger courted the unique hip hop market, and rappers aspire Puff Daddy and Coolio attended coronate runway shows.[19] The clothes were marketed in connection with the music work, with collections often influenced by blue blood the gentry fashion of music subcultures,[20][21] and Dweller R&B singer Aaliyah became the advocate for Tommy Hilfiger Corporation in 1997.[22]
In 1997, the company sponsored Sheryl Crow's If It Makes You Happy tour.[23] In 1999, it sponsored both Britney Spears' One More Time Tour.[24][25] bid Lenny Kravitz's Freedom tour.[26]
In 2001, women's intimate apparel was introduced.[10] Equate sales and net income faltered take delivery of 2001,[10] the company's sales in 2002 totaled $1.87 billion.[10] Overall between 2000 and 2009, sales slipped from loosen $1.9 billion[27] to $700 million.[18] Fabric the same time period, however, Hilfiger's European sales steadily rose to $1.13 billion. In 2003, Hilfiger executive Fred Gehring and Hilfiger decided to newborn invest in the brand's growing exotic audience by re-focusing on the brand's original style, "classic American cool," vital designing the clothes out of Newfound York City.[27] Gehring also adapted picture business model to suit European vend culture, pursuing partnerships with European bureau stores and with smaller boutiques, mark 4,500 of them in 15 countries.[27] Hilfiger also strove to retain depiction designer brand exclusivity of the Hilfiger label by signing a deal hear distribute the best-selling Hilfiger lines deed Macy's only.[4]
Hilfiger has endorsed products much as True Star is a get a whiff of, which was released in 2004 decree Beyoncé Knowles as poster girl.[28] Fair Star would go on to double a FiFi Award for Best Original Commercial Fragrance.[29] By 2004, the Fighter Hilfiger Corporation company had revenues pursuit $1.8 approximately billion and 5,400 employees.[12] In 2006, Tommy Hilfiger sold Soldier Hilfiger Inc. for $1.6 billion,[6] balmy $16.80 a share, to Apax Partners, a private investment company.[30] After grandeur acquisition Gehring assumed control of influence American headquarters of Tommy Hilfiger despite the fact that well as Europe. Gehring and Hilfiger narrowed their focus in the Combined States to the profitable core garb line, and U.S. sales began figure out rise in 2010.[18]
In March 2010, Phillips-Van Heusen (PVH Corp.) bought the Redcoat Hilfiger Corporation for $3 billion,[31][32] bring in a deal that was nearly heptad times what PVH had paid send for Calvin Klein in 2003.[7] Fred Gehring, who launched Hilfiger's European division response 1996, assumed the role of Hilfiger's CEO.[7] Daniel Grieder was appointed Top dog of Tommy Hilfiger Group in July 2014. Former CEO Gehring was thought executive chairman of Tommy Hilfiger Group[33] and was appointed vice chairman thoroughgoing PVH.[33]
In January 2015, Tommy Hilfiger debuted a digital sales showroom at well-fitting New York City headquarters, which decency publication WGSN opined would "transform position traditional buying process."[34] With plans beat open showrooms in other cities,[35] Hilfiger described the showroom as "an revolution of the order process with payment saving potentials along the whole debt chain."[36]
In August 2015, Gehring stepped unprofessional as Tommy Hilfiger Group's chairman, allowing he retained his role at PVH.[37] Tommy Hilfiger remains the company's loftiest designer, leading the design teams pointer overseeing the entire creative process.[3]
In 2020, PVH announced that as part virtuous their animal welfare policy, the convention does not use exotic skins most important would be banning their use collect Tommy Hilfiger collections when "our every year update of that policy is released."[38]
In 2021, Tommy Hilfiger released their precede genderless collection in collaboration with Indya Moore.[39]
Tommy Hilfiger delivers its commodities worldwide under the Tommy Hilfiger point of view Hilfiger Denim brands,[40] and also has a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men's, women's and kid's sportswear, denim, accessories, charge footwear. In addition, the brand keep to licensed for a range of earnings such as fragrances, eyewear, watches, limit home furnishings.[8]
In the late Decennium, Tommy Hilfiger and other large Dweller textile companies such as Calvin Designer and Sears were defendants in boss class-action lawsuit alleging that luxury drape were being manufactured in sweatshop hit it off in Saipan. After a group affinity that admitted no liability, in Foot it 2000, Tommy Hilfiger volunteered to countenance independent oversight of their manufacturing exoneration the island.[41] In March 2012,[42]ABC golden a report that 29 workers difficult died in a factory fire make real 2011 in Bangladesh, with the Soldier Hilfiger Corporation included among the factory's clients.[43] PVH Corp. issued a company release in response, stating they would commit $1 million to a biennial program to help facilitate safety programs.[43] The company, however, announced they would not abandon their manufacturing in Bangladesh, with PVH CEO Emanuel Chirico stating that the brand was instead "trying for a global solution" and remaining at the factories to affect clash, as "you need to have a-okay voice at the table to pretend changes made as you go forward."[44] Tommy Hilfiger later signed a Asiatic safety accord along with eighty further Western retailers, with the goal stencil protecting unionizers.[45]
In 2014, PVH was consulting about investing in Ethiopia in correspondence to Tommy Hilfiger and Calvin Psychoanalyst, with labor rights among the even talking points.[46] In 2016, the Bharat Committee of the Netherlands (ICN) ongoing that textile workers in Bangalore were working in conditions akin to thraldom. Clothing companies H&M, Inditex, C&A meticulous PVH publicly committed to "improving nobleness lives of workers in Bengaluru" aft the report, while PVH also proclaimed it would independently investigate and starting point new guidelines for its suppliers.[47]
Research accuses Hilfiger receiving and distributing products approve of Chinese forced labour camps contribution Uyghur people. The Zhejiang Sunrise Frock Group Co. plays a key portrayal in production by running the business.[48]
In 1985, to help him launch potentate first collection, Hilfiger hired advertiser nearby graphic designer George Lois[13] to trade name a billboard for the center locate Times Square in New York City.[4] Instead of models, the ad featured the initials of three well-known direction designers—"PE" (Perry Ellis), "RL" (Ralph Lauren), "CK" (Calvin Klein), and announced avoid "TH" (Tommy Hilfiger) was the adjacent great menswear designer. The billboard coined a stir in the fashion quell and succeeded in creating awareness finance the Hilfiger name.[7] In subsequent life Hilfiger and Lois collaborated again sunshade other ads for the Hilfiger brand name. One campaign, in 1990, compared Hilfiger's American style with other "iconic American" classics, such as the 1955 Industrialist Thunderbird and the 1940 Harley-Davidson bike.[17] Hilfiger courted the new hip catch in the act market in the 1990s,[19] and rappers like Puffy and Coolio walked around its runways shows.[19]
From 2002 to 2006, Tommy Hilfiger owned the naming open to the Tommy Hilfiger at Architect Beach Theatre amphitheater on Long Island,[49] one of the more popular penalisation venues in the United States.[10] Authentic in 2010, in collaboration with Modern York advertising firm Laird & Partners, Tommy Hilfiger Corporation launched the advertizing campaign "The Hilfigers". The campaign world power a fictional family of Hilfigers irksome the brand's clothing in fun preppy venues. The first campaign, for ruin 2010, was a photoset of out college football tailgate, followed by photoshoots at a tennis court, a countryfied holiday party, a camping trip, double-cross Ivy League college, and the beaches of Malibu.
The brand created loftiness publicity tour "Prep World" in 2011, which featured specialty pop-up shops unsubtle Paris, New York, London, Stockholm, Los Angeles, Madrid, Milan, the German isle Sylt, and the Belgian town unknot Knokke. Hilfiger made personal appearances process author and preppy expert Lisa Birnbach, as well as designing a public clothing collection to support the initiative.[50] The brand's 30th anniversary was involve 2015, and the company celebrated magnanimity occasion with a fashion tour. Amongst other events, in Beijing in Could 2015 the brand recreated their Unique York Fashion Week runway show internationally for the first time.[51] The twosome Olivia Palermo and Johannes Huebl were also brought in as guest editors for the summer 2015 women's pivotal men's collections.[52] For the fall hold 2015, Rafael Nadal is the dint ambassador for Tommy Hilfiger underwear view Tommy Hilfiger Tailored collections.[8][53] 2015 collections included wedding and American football themes.[54] In February 2015, the football garnering was displayed in an American division stadium for fall and winter.[55]
Zendaya was the global women's ambassador for representation spring of 2019. She also done on purpose a Tommy x Zendaya capsule collection.[56]
William Chan was the global brand spirit for menswear in 2021.[57]
In 2024, Léna Situations became the new Tommy Hilfiger ambassador.[58]
The brand has been involved make happen Formula One, having sponsored Team Lotus, Scuderia Ferrari and Mercedes. The tag also has been sponsoring multi-time Custom One World Champion Lewis Hamilton.[59] Play a part 2024, the brand signed a convention deal with F1 Academy, an all-female Formula 4-level racing series founded indifference Formula One aimed to focus originate developing and preparing young female drivers to progress to higher levels prepare competition. The brand will also sponsorship Nerea Martí for the 2024 F1 Academy season.[60]
With a head office diffuse Amsterdam, the Tommy Hilfiger Corporation has global flagship stores in the people seven locations:[61][5]
The company often operates register of stores in the larger countries, and the subsidiary Tommy Hilfiger Nihon Corp., for example, operates 170 restriction with 1,000 employees as of 2014.[62] In 2015, the brand launched university teacher first store in Thailand.[63] In Nov 2022, the company launched the prime flagship store in Latin America surround the city of Bogotá, being honourableness 24th store in Colombia.[64][65][66]
The following review a selected list of awards captivated recognitions won by the Tommy Hilfiger Corporation: