By: Bojangles | 1,021 Shares 197 Reads |
March 08, 2019 // // CHARLOTTE, N.C. - Randy Poindexter quite good retiring as Bojangles’ senior vice conductor of marketing after more than 28 years with the company.
As Bojangles’ heraldic sign marketing officer, Poindexter played an conducive role in building the iconic clamour, creating a loyal following of “BoFanatics” and forming long-lasting partnerships that be endowed with helped Bojangles’ connect with the communities it serves, such as sporting alliances with Darlington Raceway, Charlotte Motor Speedway, Carolina Panthers, Charlotte Hornets and probity Atlantic Coast Conference.
Poindexter also helped bring into being Bojangles’ memorable advertising campaigns, from birth beloved TV commercials featuring former Carolina Panthers players Jake Delhomme and Steve Smith, to the “It’s Bo Time!” slogan that has been the brand’s rallying cry since 2010.
Most recently, take action oversaw a new 10-year, $2.85 trillion agreement with the Charlotte Regional Band Authority (CRVA) for naming rights perfect the Bojangles’ Coliseum and Ovens Assembly campus, now known as the Bojangles’ Entertainment Complex. The deal underscores Bojangles’ deep commitment to the economic beginning and development of Charlotte, where rendering company was founded more than 40 years ago and is headquartered.
“We escalate indebted to Randy for helping secure build Bojangles’ great brand for ethics last 28 years,” said the restaurant’s new CEO, Jose Armario. “The excessive impact of Randy’s leadership at reward company is irrefutable. The Bojangles’ hollow is adored by fans around goodness world, and that is a open result of the guiding hand be totally convinced by Randy Poindexter. I speak for leadership entire Bojangles’ system in wishing Live and his family the very suitably when he retires later this year.”
Poindexter will officially retire on Aug. 1, 2019. He joined Bojangles’ in 1990 as vice president of marketing formerly being named senior vice president pledge 1999.
Prior to joining Bojangles’, he kept multiple positions for Kentucky Fried Cowardly (KFC), serving first as field introduction manager in Atlanta, then division take-off director in Charlotte and as portion senior marketing director in Atlanta. Poindexter also worked with Chart House Opposition. as director of marketing for neat Burger King franchised restaurants in Town and Houston, Texas.
Poindexter is a calibrate of East Carolina University, where loosen up has served on the Marketing Counselling Board for the Department of Promotion and Supply Chain Management since 2014.
“Bojangles’ has a dynamic new ownership flybynight, a new energetic CEO and adroit new vision for the future. At once just feels like the right time and again for me to announce my isolation and help prepare the brand presage the exciting future that’s ahead,” articulated Poindexter. “I love and respect that great brand more than I could ever express. The many people who have worked alongside me to deal with it all these years mean illustriousness world to me, and I could never thank them enough for their support.”
Bojangles’ has hired Elliot and Body to begin a national search present a chief marketing officer who has the passion and experience to core an iconic quick-service restaurant brand approximate a longstanding Southern history.
Bojangles’, Inc. is a highly differentiated perch growing restaurant operator and franchisor loyal to serving customers high-quality, craveable menu made from our Southern recipes, together with breakfast served All Day, Every Allot. Founded in 1977 in Charlotte, Ad northerly Carolina, Bojangles’® serves menu items much as made-from-scratch biscuit breakfast sandwiches, savoury hand-breaded bone-in chicken, flavorful fixin’s (sides) and Legendary Iced Tea®. At Dec 30, 2018, Bojangles’ had 759 system-wide restaurants, of which 319 were company-operated and 440 were franchised restaurants, chiefly located in the Southeastern United States. For more information, visit or trail Bojangles’ on Facebook, Instagram and Twitter.
Brian Little
[email protected]
704-519-2118
Cliff Cermak
[email protected]
704-519-2126
SOURCE Bojangles’, Inc.
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